If you recently secured a loan under the Prime Minister’s Employment Generation Programme (PMEGP), congratulations! You’ve successfully cleared the first major hurdle of launching your business.
However, getting your manufacturing unit or service venture up and running is only half the battle. Once production begins, the next immediate challenge is finding buyers, expanding into new markets, and building a scalable online sales pipeline.
This is where another powerful government initiative comes in: the Procurement and Marketing Support (PMS) Scheme.
While PMEGP helps you set up your enterprise, the PMS scheme provides financial assistance and subsidies specifically designed to help MSMEs market their products, adopt digital tools, and scale nationwide.
What is the Procurement and Marketing Support (PMS) Scheme?
Administered by the Ministry of Micro, Small & Medium Enterprises (M/o MSME), the PMS Scheme aims to promote market access, educate MSMEs on modern business practices, and facilitate digital adoption across India.
Unlike setup loans, PMS focuses on post-launch growth, brand awareness, e-commerce onboarding, and marketing infrastructure.
Key PMS Components Every Modern MSME Should Leverage
The PMS scheme offers financial subventions and market development support across several key areas:
1. Adoption of E-Commerce Platforms
Going digital shouldn't be an afterthought. Under the capacity building component of the PMS scheme, eligible micro and small enterprises receive subsidies and support to onboard onto e-commerce portals, build digital product catalogs, and establish online storefronts.
How Upstare Tech Helps: We build custom, conversion-optimized E-Commerce platforms and B2B portals tailored to your business model, ensuring your grant money yields long-term sales.
2. Modern Packaging & Digital Branding
First impressions matter—especially online. PMS supports MSMEs in adopting modern packaging techniques, barcode implementation, and brand presentation to make local products competitive in national and international markets.
How Upstare Tech Helps: Our design team creates cohesive visual identities, packaging design layouts, and UI/UX experiences that establish instant trust with online buyers.
3. Trade Fairs, B2B Expos & Vendor Development Programs (VDPs)
PMS offers up to 80%–100% subsidies on stall rentals and travel expenses for MSMEs participating in domestic trade fairs, government expos, and Buyer-Seller Meets.
How Upstare Tech Helps: Before you hit the exhibition floor, we equip your business with interactive digital brochures, landing pages with QR codes, and automated lead capture systems to turn event foot traffic into qualified leads
The Ultimate Growth Playbook: Combining PMEGP + PMS
For first-generation entrepreneurs, combining these two schemes creates a seamless roadmap from setup to market dominance:
Use PMEGP to secure your core setup capital and initial working capital.
Use PMS to co-fund your e-commerce onboarding, packaging, digital marketing campaigns, and B2B outreach.
Scale Your MSME with Upstare Tech
Whether you are in the middle of your PMEGP setup or looking to leverage the PMS scheme for your next phase of growth, Upstare Tech is your dedicated technology and digital partner.
From custom web development and e-commerce portals to SEO, UI/UX design, and performance marketing, we build scalable solutions designed to maximize every rupee of your MSME funding.